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Investors Reward Businesses Offering Bitcoin

As an established brand in Canada, Mogo has a built-in advantage with nearly half of a million customers. “We have the ability now, because of the digital account that we built, to very quickly add new, innovative products and we’ve got the scale to roll them out,” Mr. Feller said, adding that investors are starting to take notice.

“As we continue to roll out new products [such as a bitcoin wallet], people are realizing that we truly are this platform company, and that obviously is part of what people are starting to appreciate in the market,” he explained.

Investors have noticed too. “Mogo shares rose as much as 35 percent,” Bloomberg Technology detailed, “the most since the company’s initial public offering.”

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